ACCIONA is the Ibex-35 company with the best engagement rate on social media with 243,624 interactions and with the fifth most followers, according to a report by Epsilon Technologies.
ACCIONA is the Ibex-35 company with the best engagement rate on social media with 243,624 interactions and with the fifth most followers, according to a report by Epsilon Technologies.
The survey compares the performance of corporate accounts in Twitter, Facebook, Instagram, YouTube, Google+ and LinkedIn.
As benchmarks, the study examined the number of followers and posts, the interaction of each post and user engagement rates during the first quarter of this year. One of the most successful ACCIONA campaigns during the period was for World Water Day.
“Thanks to all of you who shared our news on social networks, interacted with our posts and helped us spread sustainability on the Internet,” said Rafael Rodríguez Gallardo, Head of Digital Marketing.